Google Analytics is a free web analytics service that’s used around the world to grow businesses by allowing them to track, report, and understand their website traffic. However, there are many businesses that aren’t using this powerful tool or taking full advantage of it. Although Analytics offers a wealth of data, you don’t need to use every feature to reap its benefits. In this article, Adretreaver will highlight some of the best ways you can leverage Analytics to grow your business.
5 Ways to Leverage Analytics to Grow Your Business
If you haven’t already done so, set up your Google Analytics account, property (i.e. website or app), and reporting view. Here’s a guide to get started with Analytics. Already have Analytics? Let’s get started on how you can use this service to scale your business!
1. Set Up Website Goals
When you set up website goals in Analytics, you’re able to track and measure performance which is crucial for improving your website. What your goals are will depend on your business. For example, an eCommerce business looking to increase online purchases will have different goals than a service-based business that relies on form submissions to generate leads.
2. Learn What Search Queries Drive Traffic
Knowing what search queries your visitors used to land on your website is crucial for driving more traffic. With the Search Queries report (under Acquisition > Search Console), you’ll be able to create content and optimize pages for popular keywords which will help your site rank higher in search results, increasing organic traffic. It can also help you identify keywords for pay-per-click advertising.
3. Understand What Content Performs Well
The Landing Pages report (under Behavior > Site Content) allows you to see what content visitors land on and how they interact with it. You can determine which content performs well for achieving your goals and use that information to create similar content. Alternatively, you can identify ineffective content and update it to improve performance.
4. See How Long Visitors Stay
Keeping visitors on your website increases the chances of a conversion which can be a purchase, form submission, event registration, etc. Seeing how long visitors stay is important for determining what works. In the Overview report under Audience, you can get a high-level picture of how long visitors stay (‘Avg. Session Duration’) as well as a variety of other metrics such as new users, sessions, bounce rate, and more. If you want to see the average time on a particular page, head over to the All Pages report (under Behavior > Site Content).
5. Determine Why Visitors Bounce
Multiple reports show ‘bounce rate’ which is the percentage of visitors that leave your website without taking any further action. If you have a high bounce rate, then you’re probably not getting the conversions you want because visitors aren’t staying long enough to engage. Determine why visitors are bouncing and fix the issue which can be a negative user experience, low-quality content, irrelevant keywords, etc.
Improve Digital Marketing with Google Analytics
It’s essential that you use Analytics to better understand your website and improve it so your business can grow. There are many ways you can leverage Analytics in your digital marketing beyond what we discussed in this article but with these tips, you can start taking advantage of it rather than letting it go untapped. Online technology is constantly evolving which is why your digital marketing needs to stay ahead by using innovative and responsive products.
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